![]() Even mega brands like Coca-Cola spend tens of millions of dollars a year in brand retention. Building your brand name – having a strong brand is a key factor when selling products.Going back to talking about the right time to open an eBay store, to me this is equally a cost based question as it is a branding issue, here are a few points to consider before setting up shop on eBay: Some would argue that setting up an eBay store instead of your own webstore is a mistake (I refer to this subject in my post about top eBay selling advice ), the main reason being that when you sell on a marketplace where you are a guest, you are essentially on someone else’s platform and must abide by their rules or else you run the risk of being suspended and losing your livelihood. Once I established my eBay business I was able to hire people to help me expand into additional sales channels which included other eBay sites, Amazon sites as well as my own webstore. ![]() As you know, I was able to kickstart my online business with no money by choosing eBay as my first sales channel because it already had the community of buyers to gain sufficient product exposure. For most entrepreneurs, a store is a natural step in the growth of your online business.
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